Dominate Your Market
It is not enough to be good at what you do. You have to dominate in today's business world. Here are some practical steps a business owner can take.
Not so long ago, when you suggested that competition that leads to competition and creativity is healthy. However, it is no longer enough just to compete. To succeed in today's business world, you must lead your business. There is a stark contrast between competition and domination. Competition is a struggle to achieve a goal. Dominance is controlling and controlling everything around you. Consider these companies that once dominated their industry and are now competing to stay in the game, such as Nokia and Microsoft.
Do you want to chase after them or do you want to influence the market?
Do What Others Don't
When you want to dominate a sector, start with what you can definitely own. Jack Welch, the great American entrepreneur, chemical engineer and author, is famous for saying, "If you don't have a competitive advantage, don't compete." “Find a way to dominate space and be first. What your competitors don't do and what they do. No matter what your size and budget, once you get into the concept, you can always find a way to control a particular part of the sector. Suppose you want to promote but they have a limited budget. Do your best. Cover the camp, cover and cover the blanket, and use whatever is possible - postcards, postcards, letters, emails and even knock on the door if you have one. As long as you are a local person in that industry and repeat the movement and no one wants to play in your place - then expand.